Press Release - 8 April 2003 PICTURE THIS … YOUR PERFECT 'MOBILE' MATCH! Nearly 90% of us own a mobile - but it's just got even more indispensable! Now you can 'date' via your colour phone using new location-based technology, which lets you view 'live' pictures of potential partners wherever you are in the UK. This service is the first to offer real time pictures based on a user's location. Called MobileDateclub (www.mobiledateclub.com), it's the creation of Mobile Entertainment Corporation (MEC) and Dateclub.com, one of the UK's leading online dating services. Scroll through the menu and request a picture of the tastiest dish (along with profile information) whether you're on the street, in a bar, at a party, or in a cab? We do everything else on the move, so why not dating? And who knows, you may just experience love at first sight …. on the phone!? Available via T- Mobile, Vodafone and O2 handsets, you can choose the most suitable date in your area and make contact with them there and then - by texting (SMS) and/or arranging to meet in person. And what price love? At just £1.50 per dating session it'll hardly break the bank, while you can start using MobileDateclub instantly by texting a simple shortcode. Tim Hammond, CEO of MEC, said: "Today's mobile population wants applications that are compelling and useful and this unique dating service will help save you time, money … and face. "Everyone on the database is a like-minded individual that's waiting to be approached, so there's much less chance of a knock back. And even if you are, at least it's not in a busy bar or club in front of your mates. Steve Hayward, Technical Director of Dateclub.com, adds: "We're very proud of the fact that Dateclub.com is the first UK agency to offer mobile dating to its customers. And it complements our existing online service perfectly. "With over 60,000 members and 500 new registrations every day, it's like walking into a stadium-sized singles bar where you can talk to and eye up anyone you like. 'Plenty more fish in the sea' never made so much sense. "Plus the database goes with you - so if you're away on business or in a town/city you don't know, a date is but a text message away. There's no having to 'cold call' in unfamiliar surroundings and you get to see what your potential partner looks like before you meet." How MobileDateclub works: Lets say you are a heterosexual male, 27, looking for love and your name is John. All you do is type DATEGIRL JOHN 27 and send it to number 82055 If you are a heterosexual woman, you would type DATEGUY instead - plus there are also codes for the gay, lesbian and bisexual community. The clever bit is that the phone recognizes, for example, that it's in North London - and will then search its database for all the heterosexual women in the area, by age range, and display their details and photos on your phone. You can then scroll through a list of up to seven potential matches and send them a message, which is sent straight to their phone. You can also pick up your own messages on your phone, or if you prefer log into Dateclub.com (with the details given you after your first search) when you get home and view all the messages you have sent and received. Whilst on the website you can send additional messages to any other people, but the real bonus about this new system is that because the website and your mobile both keep track of your dates and messages for you, you can receive your replies on either - depending on where you are at the time! Editors Notes: MobileDateclub costs just £1.50 per go for dateclub.com customers. New subscribers to the joint mobile and online service also pay £1.50 per go, but can take advantage of a free online trail for a month (worth £19.95). About Mobile Entertainment Corporation (www.mobile-ent.com) Mobile Entertainment Corporation (MEC) provides premium branded text messaging, image messaging, multi-media/ games, entertainment as well as full motion video content and is also launching its new Mobile Webcam services at www.livemobilecam.com. MEC offers international mobile operators and their customers access to the very best quality premium mobile entertainment content and applications. About Dateclub (www.dateclub.com) Acknowledged as one of the most technologically superior websites, Dateclub.com uses very advanced but simple, search programs - which basically means two-way searching and whereby the profile criteria of the searcher (likes, dislikes, physical characteristics and personal preferences) is compared to that of every suitable candidate in the database, and vice versa. It has a well-earned reputation for being women friendly and 40% of the membership is female, which is unusually high for any dating agency. That's important to a lot of ladies trying online dating for the first time, but still leaves them with a healthy crop of eligible bachelors to choose from. Ends Press Office For more information please contact the Press Office: Greg Rees Press Officer Dateclub.com 2nd Floor LPL 145-157 St John Street London EC1V 4PY England Tel: 0870 760 6204 or 07866 613907 press@dateclub.com