Press Release - 30 May 2003 PRETTY IN PINK IS SO LAST SEASON! Dateclub.com went straight to the people that count (its members) for advice on a new corporate identity - and the overriding message (especially from the ladies) was 'don't generalise us'. So, the 'girlie' pink palette has well and truly gone to be replaced by a 'dominant blue' after an extensive survey revealed that 92% of women prefer primary colours like blue. This research also confirmed that men's perception of what women like, and what women themselves want, are completely different - indeed 72% of the men polled thought that pink was a women's favourite colour. Subsequently, the overall result is a fresh and friendly new image that is corporate enough to communicate professionalism, but also appeals to both sexes and reflects the newfound confidence of the company - as online dating becomes the preferred medium for singles. It's hip - and definitely not square anymore - to find love online! Additionally, the new look and feel enhances the functionality of the site, which is acknowledged as one of the most technologically superior websites, but is neither slow nor complicated - the two main reasons why people usually give up before they've finished registering! There are also new additions to the site including a state-of-the-art Media Centre that includes trend forecasts, survey polls, live trials for journalists, releases in a number of formats and a photo library that's simplicity itself to use. And the company has moving and upgraded its data centre to provide more capacity, more power and a much speedier path to true love! Dateclub.com is one of the fastest growing online dating agencies, with over 75,000 members and some 300 new registrations every day. Founded in September 1999, its services and products have changed dramatically in recent months - hence the desire to realign the logo and corporate image. Customer Services Director, Tania Baker, explains: "Whether male, female, gay, lesbian or bisexual, we are now encouraged to find ourselves and our own identity, so we are better equipped to meet that elusive soul mate. Modern woman, especially, knows what she wants and is asserting herself in every aspect of life, from business to relationships. "With this in mind, Dateclub.com doesn't match people - it lets you specify what you want in an ideal partner and then enables you to select potential partners that match those requirements." It also has a well-earned reputation for being women friendly and 40% of the membership is female, which is unusually high for any dating agency. That's important to a lot of ladies trying online dating for the first time, but still leaves them with a healthy crop of eligible bachelors to choose from. Dateclub.com uses very advanced but simple, search programs - which basically means two-way searching and whereby the profile criteria of the searcher (likes, dislikes, physical characteristics and personal preferences) is compared to that of every suitable candidate in the database, and vice versa. Visuals Click here for Visuals Press Office For more information please contact the Press Office: Greg Rees Press Officer Dateclub.com 2nd Floor LPL 145-157 St John Street London EC1V 4PY England Tel: 0870 760 6204 or 07866 613907 press@dateclub.com